Three of the Most Common Mistakes Home Sellers Make
Mistakes are a normal part of the journey, but if you’re striving for perfection (aren’t we all?), then you’ll want to check out this list. These are what I like to talk to sellers about when we meet to set them up for success.
- Not preparing the house to be shown. Since we don’t show a house the same way as we live in it, you’ll want to declutter, depersonalize, and deep clean. The goal is to have prospective buyers walk in and imagine themselves living in the space. Having too many personal items around will cloud their judgment of the home and perhaps turn them away. We all know that first impressions are key so the curb appeal will need to be an A+ since the home will be getting window-shopped from the street. The more appealing it looks from the curb, the more appealing your offers are going to be.
- Pricing the house too high to leave room for negotiations. By adopting this strategy, you eliminate potential buyers by being priced too high for their budgets and now run the risk of the right buyer not even stepping foot through the door. Let’s take our buyers with higher budgets that do qualify financially at this price point. When these buyers tour the property, they will be comparing your home with similarly priced similar homes they’ve already looked at and, since your starting price is higher than it should be, the property won’t compare as nicely and these buyers will move on to other homes. Pricing too high also puts your home at risk of staying on the market too long which can leave the impression that the home isn’t worth it or there is something wrong with the property.
- Not marketing correctly to the right buyers. We all know that we won’t find any success in marketing our city loft to people looking to live on the beach. The key to successful marketing is targeting the ideal buyer for your home. There are ideal buyers for your property, you just need to do some research and target your marketing to people looking for your home’s exact features and area.
Making mistakes as a home seller is not a mortal sin, but it damages the chances of your house being sold on your own terms and realizing the most amount of equity from the sale. Avoiding these common errors will put you ahead of your competitors and maybe even have the property sold higher than the original listing price. Give me a call if you’re thinking of selling and I will be happy to cover our comprehensive marketing plan to get your home sold.